Helping you recruit foster carers and adoptive parents

Isle of Anglesey

anglesey postcardCreation of the “Anglesey children need you” fostering marketing campaign and suite of materials, in both Welsh and English, to raise the profile of foster care amongst the local community.
The challenge

A lack of locally based carers in Anglesey meant that children were being placed off the island and therefore away from their family and friends. The campaign needed to encourage local people, especially Welsh-speakers, to consider fostering.

The solution

A powerful creative concept, playing on the famous Lord Kitchener poster, which demands both attention and action. Images of children pointing at the viewer are used across the suite of materials to create a consistent look and feel and demonstrate the range of different children needing foster care.

Deliverables
  • logo
  • brochure
  • leaflet
  • posters
  • postcards
  • banner stands
  • content for website.